On the occasion of its 50th anniversary, B&B Italia in collaboration with Le Cercle , Architectural Digest Middle East , Whyte Mulberry and Alba are hosting a screening of the documentary “B&B Italia. Poetry in the shape. When design meets Industry,” by Didi Gnocchi for Sky Arte HD. B&B has collaborated with some of the world's most renowned designers and architects, including Antonio Citterio, Mario Bellini, Marcel Wanders, Naoto Fukasawa, and Patricia Urquiola, and the film (47 min) explores the roots of Italian design, focusing partially on a case study of B&B Italia. The screening will be followed by a Q&A session with Mr. Massimiliano Busnelli (son of B&B’s CEO)